【Mumbai】Political parties have spent around 15 per cent of their Rs 2,000-crore advertising budgets for this year's Lok Sabha elections on the online medium. In comparison, they had spent almost nothing on digital campaigns in the previous general elections in 2009.
Estimates by the country's largest media agency network, GroupM, indicate that national and regional political parties spent 50 per cent of their campaign advertising budgets this year on television, nearly 15 per cent online, 10 per cent on the print media, and the rest on radio and outdoor displays.
C V L Srinivasan, chief executive officer, GroupM (South Asia) said the big spending online was part of a political strategy to woo first-time voters. The most effective way to reach them was digitally, he added.
India has over 150 million first-time voters, around 100 million Facebook users, and 30 million Twitter and WhatsApp users.
○In-cinema advertisements, food business emerge as ticket to growth for multiplexes like PVR
【Mumbai】For multiplexes, in-cinema advertising and food sales are bigger businesses than what they appear to be. In the volatile world of movie business, the two segments have grown to account for more than a third of income for multiplex operators.
These segments are expanding at a quick pace, improving overall profitability of operators as they offer fatter margins than the core business of selling movie tickets. Non-ticket segments on average contributed 35% of multiplex operators' revenue in the nine months through December 2013, data from industry leaders show. These companies, which control more than two-thirds of the industry's screen capacity, had 26% of their revenue from these businesses in fiscal 2009.
○The Lunchbox: Simple fare proves the right recipe for global box-office success
【Mumbai】The Irrfan Khan film The Lunchbox has created history by becoming Bollywood's biggest grosser in a non-traditional foreign market.
The poignant but simple love story, produced by Dar Motion Pictures, has raked in Rs 27.22 crore in France alone - that's nearly as much as its gross collection in the domestic market and a number big Indian movies hope to get in the traditional makets like the US, the UK or West Asia, where there is a high demand for Hindi films. The record was earlier held by 3 Idiots, which had made Rs 15 crore in Hong Kong.
○Lenovo ropes in Ranbir Kapoor as ambassador for smartphones
【NEW DELHI】A year after launching Canadian smartphone maker BlackBerry’s Z10 phone, Bollywood actor Ranbir Kapoor is now all set to endorse Chinese PC-maker Lenovo’s range of smartphones in India.
Chinese tech giant Lenovo has roped in Ranbir Kapoor as the brand ambassador for its range of smartphones in India. As part of the association, Kapoor will endorse Lenovo's range of smartphones and will feature in various television and online commercials for the brand in India.
【News source】
Digital media drives political advertising to record high
In-cinema advertisements, food business emerge as ticket to growth for multiplexes like PVR
The Lunchbox: Simple fare proves the right recipe for global box-office success
Lenovo ropes in Ranbir Kapoor as ambassador for smartphones
After BlackBerry, Ranbir jumps ship to Lenovo
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