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India Front Line Report
SEAnews Issue:monthly
2013-12-24 ArtNo.44686
◆Publicis chief high on India investment, talent
【Mumbai】Addressing the media, Maurice Levy, 71, Chairman of the France-based Publicis Groupe, struck an extremely bullish note on India.
 In 2011, the group had only 100 employees for the digital function in India. Now, there are 1,500 people in India working purely for the group's digital business. Emerging markets contributed roughly 25 per cent to the group's turnover and the aim is to bring it to 35 per cent by 2017, Levy said.
 Publicis Groupe expects to double revenues from India by 2014, despite tough market conditions. Some part of that growth will be through acquisitions.
 However, he was responding to questions of a rumoured takeover of the largest home grown media agency, Madison, evasively saying "You mean we are taking over Madison Avenue. We are merging with the Americans."
 Levy, who will be Co-CEO of the $23-billion world's largest advertising conglomerate when it merges with the US-headquartered Omnicom Group in about six months, claimed to be hard of hearing due to his advancing age — an excuse he used to refrain from commenting on the take over of the Indian media agency and later dodged the question by saying that there was no conversation with Madison's promoter, Sam Balsara, "due to a crowded agenda"
【News source】

Publicis chief high on India investment, talent

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