【MUMBAI】The Indian advertising industry is expected to grow a robust 16.8 per cent this calendar year, largely helped by the Lok Sabha elections when political parties and individual candidates are expected to spend crores on campaigns.
Madison Media, the largest homegrown media agency in India, predicts the advertising market to grow to Rs 37,000 crore in 2014 from Rs 31,877 crore last year in its latest Pitch Madison report.
Sam Balsara, CMD at Madison World, said the firm expects 50 per cent of the growth, or nearly Rs 2,500 crore, to come from elections for the Lok Sabha as well as five state assemblies.
○AD Market Growth
2013 / 2014
Television 8.2% / 15.0%
Print 10.0% / 17.0%
Radio 18.0% / 15.0%
Outdoor 6.2% / 8.2%
Digital 32.4% / 29.5%
Overall 11.1% / 16.8%
Source: Madison Media
Lok Sabha polls to boost Indian advertising industry in 2014
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